Enhancing Your Workspace: The Ultimate Guide to Office Signage

Office signage is a key part of the design of the office area. Having a successful and effective business nowadays is not only about a collection of the most efficient tools, services and technologies. A key factor nowadays is also the design of an office space, which is about creating a positive and productive atmosphere for your employees. They’re the ones who are responsible for your business success or failure. And it’s not enough to just have the most up-to-date devices, chairs and desks. To make sure your employees are comfortable and productive, you should pay attention to the overall design of your office, including company signage.

At SingSign, we provide customised office signage design and solutions for our clients. We understand that no two offices are the same, as our solutions cannot be either. Whether you need to boost team morale, simplify wayfinding, or make your visitors feel welcome, you can count on SingSign to provide a custom business signs that matches your business’s culture and objectives.

The Power of Effective Office Signage in Singapore

Increased Brand Visibility

Office signage can significantly improve the quality of life for employees and increase productivity. Having organisational signage that’s well-designed and information-rich helps everyone find their way faster and spend less time confused by getting lost. But it’s not just about functionality: having well-placed inspirational quotes, motivational messages, and company values can turn your office into a daily insight machine for your team. Having visual reminders of your organisational principles will help them feel like they belong and their work matters. 

Enhanced Office Aesthetics

Ensuring that your brand colours, fonts and logos are used throughout your signage programme strengthens your visual aesthetic and reinforces your brand equity in ways that might otherwise go unnoticed. That seamless visual engagement creates what we call an immersive brand experience, where a company’s unique personality is represented across the entire workplace. Great custom signage design offers a unique canvas for companies to express their brand identity and values. You can turn boring walls, doors and common areas into opportunities to help enhance your company and communicate what sets your office apart. 

Improved Wayfinding for Visitors

Good safety signage warns and instructs about potential office hazards and procedures – which is especially important when it comes to emergency situations, such as directing people to exits, spelling out fire safety procedures and identifying doorways that are accessible for people with disabilities. It could be a life-saving effort in times of need. Moreover, while safety signage is simply a good thing to do for your team and your guests, it is also often mandated by law. Many industries are regulated with specific regulations on the use of safety signs, and they are required to be used. Having all of the necessary and appropriate safety signboards shows people that you care about their well-being, as well as meet legal requirements.

Crafting a Winning Office Custom Signage Strategy

A signage strategy is a master plan for thoughtfully deploying office signs throughout your office space so that your wayfinding and informational custom-made signage work together as a cohesive, meaningful, brand-related, and goal-oriented effort.

Defining Your Goals & Needs

Before diving into design and installations, it’s necessary to define your needs and goals for office signage. Are you trying to achieve better wayfinding, stronger visual reinforcement of branding or simply a more inspiring ambience? Your goals should guide every decision of your signage strategy. Think about your audience as well. Your workers and visitors might need very different information and navigation. Think about the flow of your new employee or a first-time client arriving at your office space. What kind of signage would help them move through the space more smoothly and easily and get to know the place better? Finally, think pragmatically. Your budget and space availability should guide your strategy for signage.

Choosing the Right Types of Signage

It’s the first sign someone will see when walking into your space – and it helps set the tone for your brand. These reception and lobby signs are often created in 3D, vinyl, or with backlit lettering, making for a memorable first impression. Second, office directional signage and wayfinding signage is vital to help visitors navigate to their destination with ease. These should use consistent typography and design elements throughout the space. Third, wall decals and graphics are an easy and flexible way to inject personality and reinforce company culture, whether you’re looking for subtle accents or bold murals. Finally, nameplates and office door signs are necessary for identification, but you can also keep them professional by using materials that are consistent with your overall aesthetic, such as brushed metal or sleek acrylic. For each category, consider longevity, how easy it will be to update the signs over time, and how it will fit into your overall design scheme.

Design for Impact & Clarity

Clear and simple language combined with good fonts allow faster and easier transmission of your message to anyone. Take into consideration the human brain, it is directed to respond to colours. Colour psychology is a real science, and choosing the right colours for your design may allow you to exploit proven emotions and brand recognition tricks. Use blue, for example, to promote trust and professionalism and green to enhance growth or harmony. Always remember, though, that everything is a matter of balance, and less is always more when it comes to colour use. Investing in quality materials is always a winning choice in the long term. A good material is a lasting material, and its appearance will help you make your business signage appear more professional, work well and last over time, even in high-traffic areas. 

SingSign: Trusted Signage Company in Singapore

SingSign offers years of experience in providing the best value and top-notch signage services that work for you. Our team will help you build a signage strategy as unique as your working space and brand. With a full consultation to understand your concept, we can then take you through our collaborative design process, where you can choose from an extensive range of signage solutions, signage materials and finishes to bring your idea to life. Our quality doesn’t stop there. From 3D business signs to metal signs to custom office wall decals, we are there to assure your business sign product is fit for purpose every step of the way. Not only this but with our professional installation being completely managed as standard, you can place your signage in the knowledge it will be placed and secured correctly, assured by our top-quality signage and solid warranty. Contact us today for a free consultation to get started.