The Ultimate Guide to Effective Exhibition Signage

Introduction

Success at exhibitions requires great signage that grabs the attention of crowds. The right event banners and directional signage can drive an increase of up to 50 per cent in booth traffic for your business. Everything from pretty event graphics to directional signage plays a role in branding an event.

Our professional team of sign makers at SingSign, one of the best signage companies in Singapore, are the specialists you should call for all your event signage needs. We provide a wide range of event signage solutions at world-class standards at a very competitive price. Our real-time striking exhibition signage designs can help your brand stand out from the clutter of Singapore’s busy events landscape.

Understanding Custom Exhibition Signage

What is Exhibition Signage?

Exhibition signage is the brand storyteller at a trade show or event. It takes the shape of all the graphics that convey messaging and information and includes large banners, pop-up displays, directional graphics and more. Best quality and well-designed exhibition signage is the key to success, as it is multifunctional and directly relates to your event performance. It catches the eye in a densely populated space, directs visitors to your area, supports your brand appearance, and communicates key messages about your product or service. 

Types of Exhibition Signage

Banners and Flags

Hanging banners are suspended from ceilings or structures and offer high visibility across a room. Standing banners, or roll-up or pull-up banners, are also portable and easy-to-use options for booth entrances or product displays. Flag displays offer a dynamic and attention-grabbing element with their movement and height. Make sure you consider size, location and whether your core message can be read from afar. At SingSign, we provide bespoke banner and flag printing services and help your message stand out in a crowd with vibrant colours and durable material.

Booth Signage 

Header signs mounted above your booth will establish your brand recognition at a distance. Backdrop displays provide an immersive and branded environment that can become the backdrop to your message and visuals. Counter graphics will transform ordinary surfaces into powerful marketing tools for engaging your audience with close-ups. Our booth signage solutions create a harmonious environment that integrates all these elements and allows your brand message to be seen in every touchpoint of your presence.

Directional and Informational Signs

Wayfinding signs direct visitors across a multistory museum exhibition space, helping them stay on track. Schedule displays inform visitors when and where the exhibitions are, preventing them from missing any presentations. Information kiosks inside an exhibition provide a central point for visitors to ask questions and seek information about the event, ensuring a pleasant experience for visitors. Signs at international exhibitions mark out the rooms and facilities at an event in many different languages to make it accessible to all visitors.

Designing Exhibition Signage for Your Trade Show Banners

Clear and Concise Messaging

Leading with a headline to communicate your value proposition is an effective tool for making an impression on busy passers-by. Use clear fonts and contrasting colour schemes to jump off the page, and put your key bullet points in the headline. Visitors to your signage exhibition will be able to skim down your brief list of items and have a quick understanding. Mix your text with images or graphics, but be sure not to overwhelm your viewer with too much visual content.

Brand Consistency

Make your text fonts consistent, and be careful to scan and check the spelling and grammar. Every point of visual communication should work to portray your brand values so that your exhibition appearance is an important and integral part of your company identity. We offer brand consultancy to help you achieve that, talk to your creative agency to understand your brand guidelines and to create a solution for exhibition signage that works successfully and truly connects the company identity and values.

Visual Hierarchy

If you need something to stand out, make it larger or put it higher on the page. You can also select colour contrasts (light text on dark backgrounds for headlines) to boost legibility and draw the eye to a particular part of the design. Be sure to include ample amounts of white space to keep your display from feeling cluttered and to give it a chance to breathe. Too much information presented at once makes it difficult for your audience to process quickly.

Placement and Visibility Strategies

Think high traffic spaces – make sure your signs are visible from several vantage points and distances and light up for overhead or backdrop signage. Steer clear of dull colour schemes, make sure high-contrast colours pop, and ensure your signs are visible in a crowded space. Think about the natural flow of foot traffic, and place directional event signage near decision points. Make sure your signage is accessible to all by placing it where those with visual impairments easily read it. Our team is available for on-site walkthroughs to identify the best locations for posting your signs so that they’re seen at the highest possible rate throughout the duration of your event.

Materials and Durability

Light-weight easy-to-transport fabrics, vinyl for versatility with many uses and also weatherproof, and rigid substrates for the top-end together with high-quality production. Consider indoor and outdoor use since they will have different property requirements. Make it last as long as possible with the right UV-resistant inks and materials, correct storage and careful transportation. Make it reusable and modular with easy updates and changes of designs. Make it interactive with QR codes for accessing digital content or touchscreens for interaction. We offer you the integration of interactive features with your design and can help you with material properties and alternative ideas to make our exhibitions a visit that is not just visually striking but memorable.

Best Practices for Designing Exhibition Signage

Tailor every message to specific interests and needs, and use language and imagery that resonates with your guests. Brand everything consistently so that signs with your logo and design elements are recognisable from any angle. We are experts in creating consistent brand solutions designed to support your image. Increase engagement with interactive elements like QR codes feeding into a product demo or touch screens offering personalised information. Let our team incorporate interactivity into your signage system to create an experience that inspires engagement.

Common Mistakes to Avoid in Exhibition Signage

Don’t succumb to the trap of adding too much information to your designs—keep things simple and make sure to highlight key messages. Avoid cutting costs with cheap materials—they are unattractive and can quickly look shabby, ruining your professionalism. Never neglect accessibility. Design your signage to be legible for all attendees, including visually impaired people, using clear fonts, high contrasts, and appropriate size.

Get Top-Quality Exhibition Signage Services Here

Unique, meaningful exhibition signage is an indispensable tool at trade shows or other events to attract visitors, communicate your brand story and make a lasting impression. SingSign has the experience and expertise to help you make your exhibition stand out and take centre stage, so trust us for perfectly designed, high-impact signage branding that makes your message stand out. Contact us today to learn more.